Signal Place
Signal Place
iQ Student Accommodation, 2023
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Naming
Strategy
A lot of buildings get named after somebody nobody's heard of. When iQ acquired a building on Traffic Street in Nottingham, there was a much bigger opportunity than that.
giving the green light to some symbolism
giving the green light to some symbolism
Sitting on the street where the traffic light was invented, surely there needed to be a nod to that history.
iQ Signal Place was the answer.
A nod to the street, the city's history and a bit of optimism about student life - uni's all about figuring things out and moving forward with your life.
Really, I just think it's cool to say that I named a building.
Really, I just think it's cool to say that I named a building.
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