Chandos House,
Chandos House,
Year of Firsts
Year of Firsts
iQ Student Accommodation, 2025
Embedded Files
Campaign ideation
Content integration
Verbal identity
Cross-channel rollout
In a competitive market, new buildings need to land fast with clear & tailored creative. Chandos House was a monumental investment, so it needed a strong introduction.
Launching at the same time as Year of Bests meant there was already a system built around selling the superlatives of our experience. Chandos House just needed a fresher way to amplify that same idea.
evolving bests to deliver some firsts
evolving bests to deliver some firsts
With brand new spaces & everything you need to work & play hard, Chandos House became the place made for firsts - from the ones you enjoy as inaugural residents, to the ones you’ll earn at uni.
The project became an extension of Year of Bests, evolving those superlatives into those foundational moments of discovery at uni.
Aligning to Year of Bests went beyond posters and bus adverts, defining the styling for the showroom to immerse the experience.
tailored spin on the campaign created a market leader in the city
tailored spin on the campaign created a market leader in the city
What I did
What I did
Found "Firsts" to mould the campaign without breaking the system
Built the narrative to suit the student market in Manchester
Upheld creative consistency by aligning to Year of Bests
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